Marketing Operations Manager

Permanent Role, Singapore

PURPOSE
The Marketing Operations Manager will play a key role in designing and executing the sales operational processes. S/he will ultimately help in driving sales and ensure proper management of marketing initiatives and processes. This will include managing sales campaigns, design business processes, detailed out sales business requirements, sales report automation and tracking/analyzing campaign performance in order to plan and optimize CPAs.

 

KEY ACCOUNTABILITIES
Strategic
This role is tasked with assisting in the definition of marketing operations strategies and delivering / executing core processes. In this position, the Marketing Operations Manager will analyze existing data and information as well as historical trends in order to provide early insights into best practices and new trends that guarantee better performance.

Operational

The role will manage technical aspects of key marketing systems important to run sales campaigns and analyze performance (CRM, promo code module, content management system, Qlik reporting tool) whilst establishing and maintaining scalable processes that ensure best practices in sales and marketing. Existing sales process improvement and automation.

Data Analysis & Reporting

This role will create and maintain KPI reports on marketing / sales activities for effectiveness and business impact. This will include sales campaign conversion tracking and conversion rate optimization of sales processes.

Additionally, the Marketing Operations Manager will regularly prepare program analysis reports, which will be presented to senior management and the Chief Marketing Officer.

 

QUALIFICATIONS / EXPERIENCE

The Marketing Operations Manager will have a bachelor’s degree in a business related or technical field such as Marketing, Information Technology, Computer Science, Information Technology, or Business Administration

5 years’ experience in marketing operations, business analyst functions (working with Marketing Functions), or operations process design teams.

Proven ability to:

Drive and identify business opportunities and strategic approaches

Manage multiple projects at the same time

Effectively facilitate discussions among multiple stakeholders and manage peer groups / project teams (without direct line reporting)

Use customer data to identify behaviours and create programmes of activity that improve marketing operations performance

Use website supporting tools, for example, Analytics and Content Management Systems.

Conduct quantitative analyses and forecasting program results.

Convey the most complex concepts in simplified, easy to understand, and digestible terms.

 

KNOWLEDGE & TECHNICAL SKILLS

Good with numbers and sales analysis

Highly proficient in Microsoft Applications especially Excel (formulas, macros)

CRM experience

Strong background in customer acquisition, marketing operations and process design

Strong presentation skills

Effective verbal and written communication

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