Senior Brand & Product Advertising Manager

Permanent Role, Singapore


  • Overseeing and coordinating different advertising projects and campaigns launched by FWD Singapore
  • Media planning for DTC Sales and Brand
  • Agency management (Creative and Media)
  • Creative Development process owner with internal stakeholders and agencies
  • Responsible for Organic Social. Role is to find new ways of using suitable social platforms and media to amplify for product advertising, brand and sales campaigns
  • Responsible for brand awareness, consideration and reach targets for FWD Singapore
  • Accountable for all product advertising and brand material to comply with FWD SG’s brand guidelines and tone


  • Strong understanding of the inter linkages between media planning, sales targets and creative strategy
  • 5-7 years of hands on experience in product advertising.
  • Good analytical ability is a pre-requisite for the role. Highly numerate with close attention to detail.
  • Strong interpersonal skills and the ability to communicate in different business situations
  • Ability to handle multiple projects, prioritise work assignments and meet deadlines.
  • Aptitude for strategic thinking and numerical analysis.
  • A lateral and creative thinker.
  • Ability to translate data & insight into practical action on a daily basis.
  • Experience in developing effective, strategically sound ATL media plans across all channels and platforms
  • Prior agency management experience is an advantage
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