Senior Brand & Product Advertising Manager
Permanent Role, Singapore
- Overseeing and coordinating different advertising projects and campaigns launched by FWD Singapore
- Media planning for DTC Sales and Brand
- Agency management (Creative and Media)
- Creative Development process owner with internal stakeholders and agencies
- Responsible for Organic Social. Role is to find new ways of using suitable social platforms and media to amplify for product advertising, brand and sales campaigns
- Responsible for brand awareness, consideration and reach targets for FWD Singapore
- Accountable for all product advertising and brand material to comply with FWD SG’s brand guidelines and tone
QUALIFICATIONS / EXPERIENCE
- Strong understanding of the inter linkages between media planning, sales targets and creative strategy
- 5-7 years of hands on experience in product advertising.
- Good analytical ability is a pre-requisite for the role. Highly numerate with close attention to detail.
- Strong interpersonal skills and the ability to communicate in different business situations
- Ability to handle multiple projects, prioritise work assignments and meet deadlines.
- Aptitude for strategic thinking and numerical analysis.
- A lateral and creative thinker.
- Ability to translate data & insight into practical action on a daily basis.
- Experience in developing effective, strategically sound ATL media plans across all channels and platforms
- Prior agency management experience is an advantage