Singapore, 20 September, 2017 – Following an overwhelming positive response since the launch of its Endowment plan last month, FWD, Singapore’s fully direct life and general insurer, is bringing it back for a limited time.

FWD Singapore’s Chief Executive Officer Abhishek Bhatia said, “Our Endowment product was intended with the goal of giving high returns over a short period. Customers, having recognised that benefit, have responded with requests for us to bring it back. We are always striving to come up with offerings tailored to their lifestyles and needs, which is the reason behind our decision to launch it in August. Now, we continue to make it available again with same promise of guaranteed returns of 2.02% in three years.”

FWD’s Endowment Plan is the latest offering that responds to the Monetary Authority of Singapore’s (MAS) new guidelines on offering life insurance products directly online. Traditionally, insurance plans have been sold through financial advisers and banks, but now consumers can buy them conveniently online, via websites or mobile. FWD continues to empower its customers when it comes to managing their financial needs through its direct-to-consumer approach, extensive market offerings, and best value plans.

Bhatia added, “The encouraging response we received has not only motivated us to bring the Endowment plan back, but to continue to push the boundaries of digitalisation to provide superior user experience. All our product offerings come from intently listening to what consumers are looking for in an insurance that can benefit their quality of life. Specific to this plan, customers have cited its accessibility and convenience as the most beneficial aspect.”

Key product benefits of FWD’s Endowment Plan

  • Guaranteed returns of 2.02% per annum within a 3-year commitment period.
  • Easy entry for investors starting with a single premium of $1,000, up to a maximum of $15,000.
  • Capital is guaranteed upon the plan’s maturity.
  • Available to anyone between 18 and 70 years of age.
  • Available online while stocks last at